When you can walk into a guitar store in most larger towns and walk out with a guitar 10 minutes later, why would you want buy a handmade guitar, which if made to order may take months before it is delivered?
The principal reason most people choose to buy a handmade, over a mass produced, guitar is that they are higher quality. Although manufacturing standards may have improved, companies such as Gibson aren't able to spend the time on selecting the best materials to build the perfect guitar - they make 1,000's a day. This means that handmade guitars are made with higher quality materials and the craftsmanship is better than in similarly priced mass-produced guitars. This results in a better sound, feel, and playability. Additionally:
You get a guitar that is perfectly suited to your needs. When you buy a handmade guitar, you can customize the instrument to your exact specifications. This can include the type of wood, the shape of the body, the size of the neck, and the type of pickups.
You get a guitar that is a work of art. Handmade guitars are often works of art in their own right. Peak Guitars takes great care in selecting the materials and in crafting the instrument. This results in an instrument that is both beautiful and functional.
You support a craftsman: When you buy a handmade guitar, you are supporting a craftsman who has put their heart and soul into creating a beautiful instrument.
Handmade guitars are often thought of as being more expensive than mass-produced guitars. However, this is often not the case, especially if they are correctly compared to the higher end models offered by the likes of Gibson, Fender and Martin. For instance, the Peak Guitars Model I is around £2,950 (depending on specification) the equivalent guitar from Fender is the custom shop Stratocaster which retails from £3,500 upwards.
If you are looking for the best possible sound, feel, and playability, then a handmade guitar is the right choice for you. A Peak Guitars guitar is a lifelong companion and a source of great joy.